Advertising to children Essay

Over the last few decades advertise has altered the lives of galore(postnominal) an(prenominal) and in particular children. Children atomic number 18 susceptible to what they see and atomic number 18 more than prone to act on a whim. This research paper forget analyse ad which is aimed at children and will test the following dissertation statement Thesis Advertising misleads children in purchasing respectables which they do not need. When you think ab come off this, it may not seem that true. You could argue that you beginnert know anyone whose form or style is influenced by Hollywoods stars. But, you know youve seen battalion wearing Sean John or JLo snitch clothing.Celebrities also influence fashion much more generally. Most fashion trends were either started or influenced by the big stars, says Ramon. Another key office of child intended merchandising is the music industry. Stephen Kiehl of the Baltimore Sun says, You could be for exitn for perplexing the Number 1 song in the U. S. last week with a commercial. The journalist also mentions that some musical artists are even remunerative to advertise specific products in their songs. A recent example of this is Petey Pablos song Freak-a-Leak in which the lyrics include, Now I got to give a guy out to Seagrams gin.Cause Im drinkin it and they payin me for it. According to the San Francisco marketing company, Agenda Inc. , 59 brands have been mentioned 645 times in the songs that have do it into the top 20 this year. Another large reservoir of advert aimed at children is oddly enough, school. Looking right which really means fitting in, is very grievous for young teenagers, says LaRue- Robinson, a middle school counselling counselor in Forestville, Md. With students caring about how their peers are dressed, moms are low gear to worry Its gotten really bad now withTiny Teddies and Cheezels give a balance diet to children (Houlihan, 2005). On the other hand, some advertisements victimiz ation prize to deceive children to buy their products. The video (Buy me that, too 1992) explained how the boob tube advertising deceptive children. From the Cereal Giveaways advertising, children can get a complete rotary of baseball cards easily (Buy me that, too 1992. But the presenter give tongue to 73 boxes to get a good chance only, this result in expenditure increasing for parents (Buy me that, too 1992).Therefore, television advertising directed at children is not fair, people can not allow deceptive advertising continue to misleading children, it should be forbid. Some people argue that if regimen do not allowed manufacturers to promote their products on children television, this will lead to drop of the childrens product industry. This point of view is biased. Word-of-mouth is influencing children buying power. set upon Potter novel now is popular around the world, only the victor is not from television advertising, the books themselves became successful are becaus e of word-of-mouth between children (Blades, Gunter & Oates cited in Proctor &Richards, 2002).Without television advertising, childrens product has been successful in society, raise Potter gives manufacturers an example that how to achieve success without to promote on children television. Moreover, television advertising is not only method for manufacturers to promote their products. According to the Australia need Commission report (AFC, 2005), it is estimated the total advertising expenditure with Commercial frugal Advisory Service of Australia (CEASA). Television advertising is not the most important channel for manufacturers in Australia, newspapers is the first choice for manufacturers to promote their products.Also, from the study, manufacturers like to occupy radio, magazines and other channels to promote their products (AFC, 2005). Furthermore, 78% of children and adolescents who use the internet do so at home (National Center for Education Statistics, 2003). Internet h as live an efficiency way for manufacturers to promote their goods. From the word-of-mouth advertising and study from AFC, people can find the answer easily that forbid the manufacturers to advertise on television will not destroy the childrens product industry. To leakage advertising is nearly impossible brand logos are everywhere. horizontal in outer space you cant escape it.In 1993 Schwarzeneggers at a lower placerated and misunderstood classic, (my opinion, Ill admit it ) Last Action combatant had its logo painted on a satellite for a large fee, and will circle our planet for the next few gram years. The soldiers fighting in Iraq, even as I write this, are carrying advertisements the M-16A2 has a Colt logo stamped into its side, a reminder of who makes that quality weapon. Even in the remotest regions of our world artifacts with recognizable logos are found thanks to worry packages. (The Gods Must be Crazy is a wonderful movie on this subject. ) Why do we tolerate such in vasions to our lives?Largely because these sorts of advertisements slip under our radar, but also for identification purposes if you came to my house and saw my entertainment centre, you efficacy know what the DVD player, stereo and the television are, but if you are not familiar with gaming systems, you would have trouble distinguishing the X-Box from the Playstation 2 or the Gamecube. So that type of brand labelling does serve a purpose other than advertising in some cases. There are exceptions to the rule of slapping a logo on everything that we purchase, and a clear boundary that corporations will not cosset furniture.A simple scan of the room Im in shows that that my furniture has nothing denoting where it came from, although I do know that the mattress does have a manufacturers tag on it, my sheets cover it. Out of sight, out of mind. Advertising is becoming more and more a part of our society. The celluloid Minority Report features a scene where advertising is everywhere, and customized to the person. This could be construed as an invasion of privacy, as every purchase of the individual is scrutinized and advertising is in person tailored to that person. This type of information gathering is already being tried and true in seemingly innocent places.Search for a book on amazon.com and you will get recommendations for other products that you may also be implicated in based on your search. (Houlihan, 2005, pg76) Advertisers are also starting to defecate under our radar. On the Internet, advertisers used to use tracking cookies to find out the places you went, what you purchased online and other information. Soon the pop up ad appeared to annoy fair about everyone who saw them. Pop ups were preceded by E-junk mail, dubbed Spam. The problem has moved on to what have been dubbed Spybots programs that integrate into your browser program and report back the wind vane activity to its source. Gator is the most infamous of these.The answer to the thesis st atement based on this research paper is yes. To sum up, it is all the way shows that public should outlaw all advertisements that target innocent children. As this is good for childrens health and controls the increasing childhood obesity, and also is of great put on to the relationship between children and parents. Parents are no longer afraid that children are influenced by un fit content of advertisements. Nowadays, more and more countries, like many European Union countries, implement a ban on childrens advertising.Children are a countrys future, protecting their wellbeing and healthy life is the most important responsibility not only for their parents but also for the whole society.ReferencesDerived from esbco host The university of Winnipeg http//libproxy. uwinnipeg. ca/login? URL=http//search. ebscohost. com/login. asp? visibleness=web CNN. com Health America Australia Film Commission, 2005, what Australians are watching, Online, Available http//www. afc. gov. au/gtp/wftv isadrevenue. html November 24, 2008 Baker, F. 2004, TV-Toy Ad analysis Worksheet, Online, Availablehttp//medialit. med. sc. edu/toyadanalysisworksheet. htm November, 24, 2005