Dissertation about Hospitality Regis Hotel

Qestion: Discuss about the Dissertation about Hospitality Regis Hotel. Answer: Use of Butler service in Enhancing the Customer Satisfaction rate: A case study of St. Regis Hotel, Bangkok Aims The Butler service in St. Regis is one of the most popular attractions of the hotel for the last hundred years. They provide great services to the on boarders. However, there has been less number of studies that analyzed the effect of the butler services on the customers. This research aims to understand the customer satisfaction rates caused due to the butler service in St. Regis Hotel, Bangkok. The empirical research on the customers would help in determining the actual effectiveness of the service. The findings of this research would help in providing suitable recommendations to the hotel authorities regarding any modifications in the Butler service which would enhance the customer satisfaction rates. Research Objectives The above aim would be fulfilled by adhering to the following research objectives- Reviewing the current literature to understand the average number of happy customers at St. Regis Hotel Investigate the number of satisfied customers who use the butler service at St. Regis Hotel Compare the customer satisfaction of butler services and non-butler services at St. Regis Hotel Identify the repeat customer rate in St. Regis Hotel and how many of them had opted for Butler service before Research Questions What is the average rate of happy customers at St. Regis Hotel? What is the satisfaction rate of the customers using the Butler service? What is the rate of the repeat customers at the hotel and how many of them had opted for butler service before? Attitude and Perception of Swiss Customers Towards St. Regis Butler Service Aims The St. Regis Butler service has provided world class services to the customers since a long time. However, there has been little research on the perception of the customers towards the butler service, especially Swiss customers. This research aims to seek the perception of the Swiss customers towards the Butler service of St. Regis. It aims to explore the attitudes, beliefs and perception of the Swiss nationals regarding the butler service during their stay at St. Regis Hotel. The research findings would help in providing suitable suggestions to the management regarding improving the customer perception among the Swiss nationals. Research Objectives The above aims would be accomplished by satisfying the following research objectives- Investigate the attitudes of the Swiss customers towards the St. Regis Butler service Measure the perception of Swiss nationals regarding the service opted at St. Regis Butler service Explore the belief of the customers regarding the quality of butler services provided at St. Regis Measure the number of Swiss customers in St. Regis and analyze their understanding of the butler service Research Questions What do the Swiss customers feel about the butler service at St. Regis Hotel? Are the Swiss customers happy regarding the butler service of St. Regis? What is the general perception of the Swiss customers regarding St. Regiss butler service? Bibliography Bradi?, M., Kosar, L. and Kalenjuk, B., 2013. Business Guests Satisfaction in the Hotel Industry: A Case Study of North American Hotel Chains.Turizam,17(2), pp.60-70. Chen, K.H., Liu, H.H. and Chang, F.H., 2013. Essential customer service factors and the segmentation of older visitors within wellness tourism based on hot springs hotels.International Journal of Hospitality Management,35, pp.122-132. Pearce, P.L. and Thanksooks, J., 2016. Towards the future of the domestic hotel in Thailand: A timeline approach.Journal of Vacation Marketing,22(3), pp.199-211. Tsang, N.K., Lee, L.Y.S. and Qu, H., 2015. Service quality research on Chinas hospitality and tourism industry.International Journal of Contemporary Hospitality Management,27(3), pp.473-497.