Controlling and Harmonising Brand Identity, Image, and Personality of Essay

Controlling and Harmonising Brand Identity, Image, and Personality of Apple 03041 - Essay ExampleBrand identity helps a company to bring out its individualism and for this reason management and employees help to bring out the palpable steel image. The Apple Brand competes across the markets, while evolving and expanding its range of products and services. Aaker and Kaprers Brand identities Models are favourite in the business world, and apple successfully continues their application as discussed below. Brand identity and brand disposition remain contentious issues hence the need for Apple Brand to introduce new and effective branding strategies in this competitive market.As Viot (2011) reveals, a brand is the presentation of the product that goes far beyond its ingrained characteristics. It provokes emotional feeling and attraction when the target clients sites such a product. Brand identity involves the visible elements of a brand including design, colours, name, logo, and sym bol, which together identify while distinguishing the product in the clients mind (Ghodeswar 2008). designation of the brand roots on the brand produce, the individual, the corporation, or the symbol. There are diverse advantages that comes along with brand identity. Differentiation of the products heightens the products identification to the consumers (Chaudhuri & Holbrook 2001). Furthermore, the target users will have an informed opinion about the product, hence an already created product preference. Eventually, there is creation of value perception to the product users (Madhavaram et al. 2005). Most primarily, brand identity leads to the make-up of intellectual property, an element that escalates the product value hence the firm has the mandate to controlling the value of get and utilization (Janonis et al. 2007). There are different models of identification including Aakers and Kapferers Brand identity Model.When it comes to strategic analysis of any company,