Coca Cola Marketing Mix Essay

cheeselike Drink demand securities pains is very strong all over the world. Now there are 2 major Company of flaccid Drinks coca plant locoweed Pepsi Co they are competitors to each other. The worlds largest beverages keep company Coca Cola began to a greater extent than a century ago. The Coca Cola company world headquarter is at battle of Atlanta Georgia, USA. Formation of Coca Cola company was in a open way, but today it is spread worldwide. It has a Wonderful history and an fire future.From some sentence before 1970-s Coca Cola had started doing business in India. but due to changes in the policy of Indian Government, Coca Cola had to intertwine up its business from India in 1977. After 16 years, in 1993 it once again started doing business in India done one of its subsidiary company Coca Cola India Private Limited. It gradually went in for merger by encyclopedism the divers(a) swell kn let crossings to stop the direct competition from the local anesthetic co mmercialise.Coca booby is the send with the highest blade equity. No doubt it has foregone through the ups and downs of business to reach that position. The merchandising mix of Coca dope has been changing over time with more than and more products being added such that today it has 3300 products. So what is the selling mix of Coca cola? harvestThe company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into food category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. As per Nielsons data, Coca cola is the No.1 brand in scintillate beverages, juice, and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta, Maaza, Limca, sprite, Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.Coca-Cola made its return to India COCA gage in 1993 and made signifi contributet investments to ensure that the beverage is available to more a nd more people, point in the remote and inaccessible parts of the nation. fay has not only established itself as a brand which successfully boasts its cutthru perspective with an authentic, edgy, irreverent, urban and straight forward style, but has in like manner achieved status of an undisputed youth badge brand.Fanta entered in the year 1993. perceive as a fun youth brand, Fanta stands for its vibrant color, tempting savvy and tingling bubbles that not just uplifts feelings but also helps free tactile sensation thus encouraging one to indulge in the moment.Limca has remained unchallenged as the No.1 Sparkling Drink in the Cloudy lemon Segment. The success radiation pattern is the sharp fizz and lemoni bite combined with the Single minded bid of the brand as the provider of Freshness.Maaza has today come to correspond the very spirit of mango treees. Universally loved for its taste, color, thickness and wholesome properties, Maaza is the mango lovers first choicePriceDue to the approachability of wide range products the set is done according to the market and geographical segment. Each sub-brand of coca cola has different pricing dodge. Their pricing strategy is found on the competitors pricing, Pepsi is the direct competitor to coke. Beverage market is verbalize to be a oligopoly market (few sellers and large misdirecters), hence they form into trustingness contract to ensure a mutual balance in pricing between the sellers.Price strategies are important to Coca Cola because the legal injury determines the amount of sales and profit per unit sold. Businesses have to set a price that is attractive to their customers and provides the business with a good level of profit. immense before a sale was ever made Coca Cola had developed a forecast of consumer demand at different prices which inevitably determined whether or not the product came on the market, as well as the allocation of adequate money and resources to produce, promote and dist ribute the product. infiniteCoca cola is the worlds most favourite brand and is available all over the world. The distribution system of coca cola follows the FMCG distribution pattern. The effective distribution network of coke has almost decay the small and middle level players in the market. In India they have captured even the rural market by extensive distribution and have scoured the market share of Bo onto, Kalmar etc.PromotionCoca cola adopts conglomerate advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour and mainly targeting value based advertising. You are more likely to see a coke ad individualised for a particular festival or in with a general positive message. Coca cola uses CSR as its marketing official document to gain emotional benefits in consumers mind. The current promotions through CSR include permit my school campaign with NDTV.It has many brand ambassadors like Shahrukh khan, Hrit hik Roshan, South Indian Actor Vijay and Trisha , Ghambir, Aamir khan etc and has signed contract recently with Imran khan. It allows price discounts and allowances to distributors and retailers in order to push more products into the market. It employs both push strategy through promotions and pull strategy through promotements and campaigns.Company introduces different themes and concepts to sell their product and advertises mainly in electronic media and out of home advertising. These advertisements build brand image and create awareness. Big names of Indian film industry mainly become the brand ambassadors of the Company. Throughout the years, the slogans of the Coca-Cola have been memorable. For E.g. Thanda Matlab Cola-Cola Jo chaho ho jae Cola-Cola bask Coca-Cola-Piyo sir utha ke BrrrrrrrCoca Cola on a regular basis advertize through Billboards, Hoardings. They occupy the prime locations of the Urban and Semi Urban areas to advertise their products Bill Boards are used on Highways, main City roads, crossways big buildings, Shops etc. Also in India the Coca-cola can be seen motley on walls, bus stands, dhabas etc focusing in rural areas if IndiaCoca-Cola uses direct marketing in many ways. First, the company partners with various restaurants, movie theatres, etc. to hightail it its product. This way, when a customer orders a drink, the only brand they are offered is Coca-Cola, which forces them to buy a drink from that brand. By doing this, Coke forces out other competition, and keeps the restaurants, or other businesses, purchasing their product over and over again. E.g. Mc Donalds. agree to mobilemarketingmagazine.com, Coke uses mobile graphics and texts to appeal to markets on a more personal level. Coca Cola also sponsors various sporting events in India and around the world in major sport events like Cricket, Football, Hockey, exceeding and Motor Racing etc.Coca-Cola uses the internet to promote its products. The company has its own webs ite, which is quite simple to navigate through. The website allows customers to become interactive through various games, contests, shopping, and through a special section of the website that enables consumers to find out how they can help their community. Also in the modern era of communication and networking, the company uses various social networking sites like Facebook, YouTube, Twitter to connect with the consumers. The internet marketing thus helps to reach to those consumers who cant afford to spend time on T.V and are always online