Principle Of Advertising

PRINCIPLES OF ADVERTISING and MARKETING COMM HAND-OUT 1 ADVERTISING is the structured and unruffled non private communication of information, usually paid* for and persuasive in constitution about intersections, goods, services and ideas by an identified frequenter through with(predicate) various media. *x-dealing -a non paid form of advertising wherein a social club renders its services to a famous personality in recidivate for an acknowledgement through different media eg. Ruffa Mae Quinto mentioning/thanking Dr. Vicky Belo on a sleep with on SOP *national organizations whose universal service cores are carried at no charge eg. The American Red Cross, Philippine Cancer Society, department of Health THE gentle COMMUNICATION PROCESS IN ADVERTISING 1 2 3 4 5 SOURCE meat channelise commence R FEEDBACK 1. formulates the idea (where the message co mes from) Advertiser, ad agency, talents 2. the ad /product positioning/idea The commercial or ad itself 3. the tools where the message passes through tv, radio, print, interactive etc 4. the element that receives the message patsy audience/consumers 5.

a message that responds or acknowledges the authoritative message Comments and suggestions/surveys/researches/sales APPLYING THIS PROCESS TO ADVERTISING SOURCE attribute: SPONSOR(advertiser/client) indite(ad agency: copywriter/creative director) PERSONA (talent/endorser/voice over) pas s on DIMENSION: AUTHOBIOGRAPHICAL( I tell ! my story to you) NARRATIVE(Im sexual intercourse a story of others) DRAMA(Acting out of events) combination of these 4 murderer DIMENSION: IMPLIED(Imaginary) SPONSORIAL(advertiser) ACTUAL(real consumers) FEEDBACK:COMPLETES THE CYCLE, VERIFYING THAT THE MESSAGE WAS RECEIVED level market- a firms mktg activities are aimed at this particular(a) segment of the population. Target audience- advertising...If you want to get a in force(p) essay, order it on our website: OrderCustomPaper.com

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