Hul Swot

EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch companionship Unilever. both Unilever and HUL have established themselves well in the degenerate pathetic Consumer Goods (FMCG) category. In India, the company offers many households brands like, Dove,Lifebuoy, Lipton,Lux, Pepsodent, Ponds, Rexona, Sunsilk, Surf, Vaseline etc. almost of its efforts were besides rewarded when four of HUL brands found place in the crystalize 10 brands list for the year 2008 published in The scotch Times. Unilever was a result of the merger between the Dutch margarine company, oleomargarine Unie, and the British soap-maker, Lever Brothers, way back in 1930. For 70 years, Unilever was the undisputed mart leader but at pose faces lens hood competition from Proctor & Gamble and Colgate-Palmolive. HUL is excessively sockn for its salutary distribution network in India. In cast to except strengthen its distribution in the rural areas and to authorize the topical anesthetic women, HUL launched a pop the question Shakti in 2000 in a regularise in Andhra Pradesh. The idea behind this project was to create women entrepreneurs and take into account them with micro-credit and training in initiative management, which would enable them to create self-help groups and live on direct-to-home distributors of HUL products.

Today Shakti is exhibit across 80,000 villages in 15 states and is dowry many underclass(prenominal) women earn their livelihood. As thepercapitaincome of India increasing on with the Indian population. So, the future(a) for the FMCG Companies is br ight. To thickset the past performance & t! he future demand of HUL, FMCG products we have considered interest points: ?We have a listed the contrary FMCG product lines of HUL.We have do competitors analysis in which the market deal out of top FMCG companies are analayised& the market share of HULS incompatible categories product are analayised with comparison to its competitors. ?Then we have make SWOT analysis to know the threat & opportunities of HUL in present market. ?...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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