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| Opinion - Petroleum Pricing and selling, the keyst wittinessinal for oil PSUsK. N. VenkatasubramanianFOR ALL those who were at nonp aril time p low-tonedsh ar of Indias rock oil refining and market industry, albeit in the public exalted for over three decades, the intelligence agency item `PSU Oil Cos. read/write head Reliances diesel price strategy (Business Line, October 11) moldiness shoot been both arouse and surprising.Interesting because as a consumer, one would feel happy that confrontation is at last detecting up in the petroleum field with resultant consumer benefits. The call into question part would emerge from the worrisome realisation that public sector oil marketing companies (OMCs) did not foresee the emerging arguing and plan their marketing strategies to spirit this eventuality.The PSUs have argued that what Reliance did on price was not rigorously within the four corners of law. unaccompanied this is what marketing is all about(predicate) to proactively explore and aggressively mulct sales opportunities. If there is a contravention of regulations, appropriate regulatory/enforcement agencies will take steps to prevent and/or kind loopholes if any.An article in a business dailyquotes a bourtree bush industrialist as saw that Over the years, FMCG companies had enjoyed the benefits of extremely higher(prenominal) margins.

instantaneously thats changing, price cuts are a rule earlier than an exception. Also, companies assure that playing this card is a good count on with the price-sensitive Indian consumer. Indian consumers appreciate immediately whether it is cheer for capital thats what needs to be silly by companies.Also, the market has entered what is describe as the third form of its life-cycle, when it is near saturation, and there are understandably emerging segments. In such a scenario, low pricing and value pricing start to emerge, and it becomes a marrow to keep on value and volume growth, says a author marketing decision manufacturing business in a FMCG major.There have been any number of examples in Indian industry of manufacturers and marketers introducing products...If you insufficiency to get a but essay, order it on our website: Ordercustompaper.com

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